Renton Parks and Rec is one of the most public-facing and friendly parts of their city government, and they were looking for a bold visual identity to distinguish themselves from other divisions, in order to help people understand all of the important services they provide beyond parks and trails.

We leaned into the theme of human’s connection to nature, and brought that essence into their brand extension, with illustrations, social media graphics, additional marketing collateral, and sub-brands. All work was created at Design by Cosmic.