Having produced their admissions offer packets in-house for many years, the UC Santa Cruz (UCSC) Admissions Department came to us looking for our outside perspective and experience using design, imagery, and copywriting to effectively create emotional engagement and market the UCSC experience to prospective students, both in print and online.

Print materials were designed to convince students who have received multiple offers to choose UCSC. The Admissions Department is now equipped with a completely new, and positively focused asset library and visual structure to attract new, transfer, and international students.